Public Relations
We know how to tell your story to get you meaningful exposure and publicity, through various media outlets.
Even if you think you aren’t “newsworthy”— you are! We maximize coverage by developing timely news angles.
The buzz won’t stop after the story airs. We have former journalists on our team who know how to navigate newsrooms.
Our goal is not to get you in the paper or on TV for a few minutes of airtime. We make you relevant for the long run.
We have a deep roster of media contacts. It’s not just a matter of writing a press release and sending it out and
praying that someone will read it…
We turn ideas into action.
Superior Scaffold
Using our media contacts we got a series of articles placed in various trade publications showing the exemplary
work Superior had done on several projects. These publications are tops in the industry and are seen by everyone
in the business. We garnered the covers on several and multiple page spreads inside all of them. The result was
an huge spike in business for Superior.
General Motors Flexfuel Vehicles
GM and RTD came together in this campaign to garner awareness about GM’s new line of FlexFuel vehicles.
FFV’s are designed to run on gasoline or a blend of up to 85% ethanol (E85). Ethanol burns cleaner than gasoline
and therefore is responsible for fewer toxic fumes, which is highly advantageous from an anti-pollution point of view.
Ethanol also does not contribute significantly to greenhouse gasses, making it a popular alternative among the
environmentally conscious. Boom got the message out on all 3 of Denver’s prime news networks as well as
write ups in the Denver Post and several publications.
BCN Development
BCN had some trouble concerning their new building in the Golden Triangle section of Denver. Boom had to turn around
some bad publicity and get the sales numbers back on track. We used our contacts with the media to find one of the most
respected names in the news business to do a story setting the record straight. Ron Zappolo, 30 year Denver news veteran,
and his crew from FOX News came out and did a hard hitting piece that went right after the critics. It aired several times that
day putting to rest any skepticism people had about the new building. In the end, Sales skyrocketed and in a matter of weeks
the units were all sold out.
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