We start with a conversation.  We set goals and develop a plan.  We use cohesive strategies that ensure your campaign will hit the mark.
We do this well and our clients see measurable results.

Success Stories:

Munchkin Math

The Challenge:  To generate buzz and sales for a new series of children’s Math learning DVD’s.

The Strategy:  Munchkin Math needed exposure to sell their DVD’s but didn’t have the budget for a national advertising campaign.
We decided to get them local exposure on TV with a weekly Math segment on Denver’s FOX network.  Wendy, the creator of Munchkin
Math, was billed as the local Math expert for teaching kids.  Each week, for 3 months she would have at least a three minute segment to
give tips for children and parents to learn math concepts.  She would also get to show video clips from her DVD series as well as links to
her web site and mentions about upcoming events.  This was tens of thousands of dollars worth of exposure she would have otherwise
had to pay for.

The Outcome:  She became known as “The Math Lady” and hits to her website increased 100 fold.  Sales increased and awareness was
gained about her products.  We further leveraged the media on her facebook and youtube accounts which have been viewed into the
100,000’s.  It allowed retailers like Target, Walmart, and Barnes and Noble to take an interest in her DVD’s and subsequently carry
them online and in the stores.

To see the entire run of Munchkin Math on FOX:  Click Here.

Boom also got Munchkin Math onto the other major networks to tell her story and drive traffic to her website.

Hard-Wired for Golf 

The Challenge:  To help get interest in a new DVD series about the mental game of golf.

The Strategy:  Boom realized that we needed to get Hard-Wired some some good exposure in a strong sports oriented market. 
We turned to the biggest radio station in Colorado – KOA 850 Sports Radio – and got Dave Logan, 22 year veteran radio voice of the
Denver Broncos, and co-host of the “The Dave Logan Show” to speak about the program.  We had founder Dr. Bill Campbell give Dave
a few lessons and he was hooked.  He wanted to tell all of his listeners about Hard-Wired, which he did several times on his show – driving
traffic and ultimately sales to Hard-Wired.  It was a creative way to get exposure for an unique product.

The Outcome:  Interest in the product grew tremendoulsy.  Visits to the Hard-Wired website quadrupled and sales increased exponentially.

Matrix Fitness & Spa

The Challenge:  Informing the public about a new Fitness club and spa in the Golden Triangle.

The Strategy:  We realized that we needed a multi-pronged approach to getting the word out. 

1.  Before the club even opened we developed a sales video that ran in the pre-sales center using computer generated 3D modeling to show just
     what the inside of the facility would look like (machines and all). 

2.  The location was HUGE at the corner of Lincoln and 10th so we decided to turn the outside windows into advertising while the facility was under
     construction.  We erected giant billboards in the windows of the club so anyone driving downtown could see what was coming.

3.  We also used our media contacts to get stories in local magazines and papers talking about Matrix and one of their new technologies that no one
     else had used before – a computer touch-screen at each station that would not only keep track of a members vitals but could play TV, run circuit
     courses, and even order lunch. 

4.  We followed up our pr campagin with a series of carfully placed advertisments in the local papers and magazines.

The Outcome:  It was a huge success.  Enrollment far exceeded anyones expectations.